Discover the charm of a fine watchmaking brand. The most intuitive feeling is of course its high-end watch. Through a delicate watch, you can feel a precise watchmaking attitude and the cumulative inheritance of traditional skills. However, the fascinating charm of a fine watchmaking brand is not limited to the watch itself. The thickness of the cultural connotation and the height of the spirit of watchmaking will be revealed through the full angle and all aspects of each manifestation and detail. As the representative of German precision watchmaking-A. Lange & Söhne Lange, the performance at the 2015 WATCHES & WONDERS ‘Clocks and Miracles’ Asian High Watch Show is the best proof.
In the A. Lange & Söhne exhibition hall of WW Haute Horlogerie, visitors not only once again feel the precision watchmaking technology and technology, the immortal spirit of watchmaking by Lange, but also the history of German watchmaking for 200 years. And it complements Lange culture. The charm of a brand is presented in front of many viewers with the fullest tension.
Standing huge Lange watch
Entering the A. Lange & Söhne Lange Pavilion, the first entry into view is the huge Lange watch standing directly in front of it. A closer look revealed that the prototype of this huge Lange watch model was the ZEITWERK MINUTE REPEATER, launched at the International Haute Horlogerie Salon in Geneva earlier this year-Lange’s first watch with a decimal minute repeater function. This watch It is a typical representative of Lange’s achievements in precision watchmaking. And this huge ZEITWERK MINUTE REPEATER watch model was grandly presented at the Geneva International Watch Salon at the beginning of the year and attracted everyone’s great attention. Now Lange regards this huge watch model as a powerful brand logo and presents it at the WW Asia Fine Watch Show, allowing more Asian friends to see for themselves, which shows that the brand values precision watchmaking.
The ZEITWERK MINUTE REPEATER watch model has reached the maximum height that the exhibition hall can bear. The bottom is fixed by a wide and stable disk, and the upper part directly reaches the top of the exhibition hall. Although it is a huge model of ZEITWERK MINUTE REPEATER watch, the design and production are very fine and realistic, the classic train track minute scale, pointer power reserve display, the window showing the time with mechanical skip function, showing the important year of the brand-founding Ferdinando Adolf Lange’s 200th birthday.
Tribute to Ferdinando Adolf Lange
For A. Lange & Söhne Lange, Mr. Ferdinando Adolf Lange (FALANGE) is not only the founder and leader of the brand. Today, Mr. FALANGE represents more than 100 Lange Years of immortal watchmaking spirit.
In the most prominent position on the right side of the pavilion is the half-length sculpture of Ferdinando Adolf Lange, the founder of A. Lange & Söhne Lange. Next to it, Mr. FALANGE’s precision watchmaking is displayed in English. Attitude: ‘The entire pursuit of a watchmaker should be the perfection and every watch.’ This is a watchmaking credo that has been passed down for more than a century. The watchmaking spirit of the Söhne Lange brand. To this day, Mr. F.A.LANGE is the spiritual symbol of Lange’s immortal watchmaking.
Walking into the pavilion is walking into the history of Lange
2015 is a year of special significance for A. Lange & Söhne, not only the 200th anniversary of Mr. FALANGE, but also the derivative and development of German watchmaking and A. Lange & Söhne The 200-year development process of grid and German watchmaking is complementary.
Entering the A. Lange & Söhne Lange Pavilion is to walk into the history of Lange. In special years and historical nodes such as 2015, Lange clearly showed the German system in the hall of the WW Haute Horlogerie. The development of the watch and the development history of Lange watchmaking, from the birth of Mr. FALANGE in 1815, to the derivative of German watchmaking, to the creation of Lange watchmaking, the huge contribution of FALANGE to pocket watches, the second generation of Lange Watches, third-generation Lange watchmaking … A clear and moving picture of watchmaking history is clearly unfolded in the Lange Pavilion.
The perception of a rich, profound, and rigorous watchmaking brand always bears admiration for precision watchmaking, the exploration of historical depth, and the harmony of brand spiritual values. And all this, when you walk into the A. Lange & Söhne Lange pavilion, it is clear that when you walk into the A. Lange & Söhne Lange pavilion, you are walking into Lange.