Recently, Audemars Piguet is actively planning a long-term publicity campaign aimed at assisting people affected by the earthquake in northeastern Japan. The initial idea of the plan was to raise 100 million yen in donations to the Japanese Red Cross.
At this very moment, the brand launched a new watch-Royal Oak Offshore Ginza 7 series chronograph. The diameter is 42 mm and the case is made of high-temperature forged ultra-light carbon fiber. Its iconic octagonal design, combined with the fixing of 8 screws, is full of novelty. Water-resistant effective distance is 100 meters.
This limited edition Audemars Piguet with only 200 watches in the world has a built-in automatic movement, hand-made from sanding to assembly. In addition, a 22-carat gold rotor can be seen through its transparent back cover.
The exquisite movement allows this series of functions to play on the perfectly balanced dial. This Audemars Piguet Royal Oak Offshore Ginza 7 series forged carbon watch is equipped not only with a central hour meter, but also a small seconds counter at 12 o’clock.
The timekeeping function of this watch can be unified through the 30-minute timer sub-dial at 9 o’clock, the 12-hour timer sub-dial at 6 o’clock and the central seconds hand. In addition, there is a date window at 3 o’clock, and the scale at 7 o’clock is particularly eye-catching with diamonds, which is also unique to the ‘Ginza 7’ series.
The new Audemars Piguet comes with a black alligator strap with a folding buckle at the end.
In the 1980s and 1990s, the European mechanical watches that broke the haze of the ‘Quartz Revolution’ received a great revival. After thinking about reincarnation for nearly two decades, people discovered that mechanical things are really long-lasting things. Such is the case with high-end watches, high-end cars, high-end cameras, as well as high-end mechanical music boxes that the top luxury people use to decorate the room. When society has a certain degree of ownership of high-end mechanical clocks, there is a huge market for professional peripherals serving them.
A slogan is the most seductive: ‘You don’t always let your Ferrari stop at the side of the road, do you?’ Treating your love form is even more the same. High-end watches require the perfect HOS, which is the ‘time treasure box’. Not only can the watch get a good rest in the house, but it can also be recharged (for real automatic winding) and work mentally the next day. The birth of the time treasure box was not the brainstorm of two German guys. As the introduction belongs, it has its huge historical background.
So in 1995 in Germany, two childhood friends, Harald Buben and Christian Zorweg, who had graduated from the same university, studied law and business majors respectively. It is said that they have bright career prospects. But this is not the case. Highly mature business societies like Germany offer very few opportunities to young people. Just when the duo had no idea about their future, their common interests helped a lot. Buben and Zorweg both love watches. However, the two young men with entrepreneurial spirit and keen observation did not enter a certain watch school, but formed a company. Buben & Zorweg, a company that created ‘Time Boxes’. After two years of unremitting efforts, the first generation of time treasure boxes specially released for watch enthusiasts and collectors came into being. The two founders of the company are very happy. It combines professional technology and high-level appearance design. It is said that the technology of ELMA, a famous German school meter, is also used in its research and development and production.
Twenty years later, Buben & Zorweg has evolved and developed, and a time treasure box with a high intelligence with a pause function (a 10-hour pause every 24 hours can avoid the wear of the watch’s automatic winding system) was born. One of the big guys named Timer Mover Grande Precision can accommodate 48 watches at the same time. The treasure box (precisely the cabinet) also comes with an extremely skilled Erwin Sattler clock in the center. At that time, it sold for 1.35 million yuan, and its value even surpassed most of the top luxury watches. Today the domestic selling price is close to 1.66 million yuan. At this year’s Basel show, B & Z also launched a special watch box in the shape of Iron Man. In short, we all need to find a real home.