[Beijing, China, May 11, 2015] The 2015 Longines China Touring Press Conference was held at the China Equestrian Association base. Longines, the famous Swiss watchmaker, has been the title partner, official timekeeper and designated watch for the second consecutive year. Mr. Juan Carlos Capelli, Vice President and Marketing Director of Longines, and Mr. Li Li, Vice President of Longines China, visited the conference and unveiled the event. As the only domestic top equestrian competition held in a number of major cities in the form of a tour, the 2015 Longines China Equestrian Tour will be held in Shanghai, Beijing, Dalian and Guangzhou.
On May 11, the 2015 Longines China Equestrian Tour Press Conference was held at the China Equestrian Association Base. Longines has been the title partner, official timekeeper and designated watch for the second consecutive year. Mr. Juan Carlos Capelli, Global Vice President and Marketing Director of Longines, and Mr. Li Li, Vice President of Longines China, visited the press conference and joined hands with Mr. Xu Haifeng, Deputy Director of Bicycle Fencing Sports Management Center of State Administration of Sport, China Equestrian The Secretary General of the Association, Mr. Li Nianxi, and representatives of the Chinese Equestrian Association, the Hong Kong Jockey Club and the rider jointly unveiled the event. The 2015 Longines China Equestrian Tour has a total of four races and will be held in front of landmark buildings in four first-tier cities, including the Shanghai World Expo Exhibition Center, Beijing China Equestrian Association Base, Dalian Donggang Business District, and Guangzhou Huangcun Sports Training Base.
In 2014, Longines and the Chinese Equestrian Association became a long-term strategic partner and presented the first Longines China Equestrian Tour. As the first domestic top equestrian event to be held in a number of major cities in the form of a tour, the 2014 event set a record for the highest number of riders and spectators in domestic equestrian events. This year, Longines and the Chinese Equestrian Association will further deepen their cooperation in order to jointly promote the popularization and development of the Chinese equestrian sport. At the same time, the joining of the Olympic champion and the world champion will also add strength to the event and further promote the exchange and cooperation of equestrian culture at home and abroad.
Longines has witnessed the rapid development of equestrian sports in China in recent years. From the LonginesBeijingMasters in 2011 to the National Stadium ‘Bird’s Nest’, to the official title of the Longines International Equestrian Federation in 2014. Obstacle World Cup China League (LonginesFEIWorldCupJumpingChinaLeague ™), and in the same year witnessed the world’s highest equestrian venue obstacle race ‘LonginesGlobalChampionsTour’ came to Shanghai, China. Today, the strategic partnership between Longines and the Chinese Equestrian Association and the 2015 Longines China Equestrian Tournament will continue to promote the continuous development of the domestic equestrian sport.