Gucci announced that actress Li Bingbing will star in special advertising campaigns for Gucci’s new handbags, high jewelry and watches. The new season’s advertisement is conceived and led by Gucci creative director Frida Giannini, and the famous fashion photographer Sølve Sundsbø is filmed in London, with a strong visual shock to interpret the ultimate minimalist aesthetic perspective, interpreting Gucci’s consistent luxury model.
Speaking about this collaboration, Frida said: ‘Li Bingbing’s beauty is accompanied by instinct and uninhibitedness, and her cooperation is amazing. She has the optimism and talent that complement her personal style. The great temperament perfectly represents the representative image of Gucci girls. ‘
Li Bingbing interprets Gucci high jewelry
Li Bingbing also said: ‘This cooperation with Gucci is very enjoyable. Frida’s creative ideas are unique and I am very honored to shoot advertisements for Gucci’s iconic pieces that inherit the history.’
Gucci’s new season blockbuster continues the brand’s classic luxury while exuding a brand-new look that has been passed on to the world. 18K gold jewellery shows the classic style of Gucci’s classic bamboo and horse title logo. Gold, rose gold, and white gold bracelets are set with diamonds, and the bamboo shape design can not help thinking of the masterpieces of Gucci craftsmen since 1947. At the same time, the horse title logo evolved into a feminine and sexy 18K yellow gold necklace and two Cocktail rings: the medium is set with cognac crystals in warm and lustrous color, while the small is set with dazzling amethyst.
Li Bingbing interprets Gucci watches
Li Bingbing also performed three watches: the new Bamboo bamboo watch uses natural bamboo and stainless steel materials; the Gucci 1921 leather watch, named after the year when Guccio Gucci founded the brand, is more memorable; and another Interlocking wrist Watch with a rose gold double G logo on the surface and a brown alligator strap.
The new collection will also launch three handbags: Jackie handbags, which follow the style of the former United States First Lady Jacqueline Kenndy and eventually named her; Guccissima leather winter rose Emily handbags, with the iconic horse The buckle embellishment is full of tenderness and softness; the soft Stirrup handbag, with a spur-shaped buckle, reinterprets the elegant retro tone.
Li Bingbing also interprets Gucci’s new handbags
The new season of advertising blockbusters will debut in the Asia-Pacific region this month, with China, Hong Kong and Taiwan as the key markets. More new accessories will be launched in September 2012.