The items worn by celebrities are particularly meaningful. Remember the picture of Apple co-founder Steve Jobs sitting on the ground with his first Mac computer? The SEIKO Chariot watch he took at the time sold for a high price of $ 42,500 in 2016 (the same watch was actually only $ 25 on eBay at the time). Since that auction, Seiko SEIKO Chariot has instantly become a hot watch model. In 2017, Japanese fashion brand nano‧universe cooperated with SEIKO to re-enact this model, which was sold in limited quantities in Tokyo stores and sold out in a flash.
Chariot watch worn by Steve Jobs, sold for $ 42,500 in 2016
There is one naturally and two. In 2018, the two brands continued to make great efforts to launch the second wave of engraved models. However, in order to avoid people’s suspicion of eating old books, this time it is not a pure copy, but a black circle on the original design. Change to silver, there are prototype 33mm and now popular 37.5mm two sizes, and introduced a variety of color straps. Of course, the appearance of the classic mosaic bezel is still there, and this re-engraving is quite sincere.
Chariot watch’s first replica, basically copying the original design
Chariot’s second wave of engraved models in 2018, which mainly changes in color matching and feels younger
Except for the Mac computer launch conference in early 1984, Steve Jobs never wore a watch on the stage, and he always thought that he had no interest in watches. After all, even the Apple Watch was not invented by him. However, in fact, he may be a SEIKO enthusiast. From the public photos of the 1970s to 1980s, only two watches he wore were produced by SEIKO.
After Steve Jobs’s death, Time magazine used this photo as a cover
The famous photo above was taken by photographer Norman Seeff at Steve Jobs’ home in 1984. He recalled: ‘We just sat in the living room and talked, talking about creativity and each other’s daily life.’ They talked more and more. After getting familiar with each other, Steve Jobs seemed to be suddenly inspired, and said, ‘I’ll come back.’ Then he rushed out; when he came back, he sat on the ground with a Macintosh, and spontaneously assumed this position.
1984 Early Generation Mac Conference. Note that Jobs is wearing SEIKO Chariot, and this is the only occasion he wears a watch.
Later, this photo became the cover of Time magazine and the back cover of Steve Jobs biography. At that time, wearing the SEIKO Chariot also became the only quartz watch he had worn, and it was fixed in history. At the time, SEIKO Chariot was known for its ultra-thin watch body, with a simple appearance. The ‘screw cap’ on the bezel was the only embellishment of the appearance, which was a good design with a low profile.
When the Apple II computer was introduced in 1977, Steve Jobs wore this watch to take pictures
Said to be the only quartz watch, because before that Steve Jobs was wearing another electronic watch. Also produced by SEIKO, the M159-5028 in 1977 has the same simple appearance. He wore this watch to take pictures when the Apple II computer was launched in 1977. Apple II has been described as a legendary computer, but it gradually disappeared in 1990 and was replaced by a later Mac computer; the same was replaced by the electronic watch in Jobs’s hand.
SEIKO M159-5028 electronic watch
I always believe that complexity is only a process, and people always pursue simplicity. Before Steve Jobs, no one thought that computers could be so stylish. The fashion world is always progressing at a simple, simple and concise pace. We have learned one thing from Jobs’ philosophy of selecting tables: everything is simple.