Legend Of Time, The Five Main Forces Of Swiss Watchmaking

No one can control time, but time is the best witness of human development. The standardized production of machinery has brought about yield and efficiency, and the smart and hardworking Swiss have not given up their persistent pursuit of faith. Today, every watchmaker in the Swiss watch kingdom believes in ‘making time flow better’ and bets his life forever. He shows us with superb craftsmanship: behind the icy watch case, not only The rotating flywheel will also have extraordinary creativity and precision and exquisite watchmaking skills.

   The ever-changing time kingdom, whether it is the conflict of emerging industries or the turbulence of the social structure (see: the legendary time kingdom Switzerland and the indissoluble bond of timepieces), has not destroyed the Swiss watch industry for the elderly . Today, Richemont Group, Moët Hennessy-Louis Vuitton Group (LVMH), Swatch, Kering and independent watchmaking are the five backbones of Time Kingdom watch production They are united and communicate with each other. Although some groups are not Swiss companies, they are closely linked. They use channels and a clear division of labor to form an invisible production line, which transports about 70% of the fine watches in the world. However, in the eyes of watch friends, their ‘highness’ is mysterious. Let the editor of the watch house lead the friends into the middle of them and get a preliminary understanding of their situation.

Richemont Group The world’s second largest luxury goods company

    The development of Richemont Group is to be mentioned in 1988, which was established by independent South African billionaire Anton Rupert with headquarters in Switzerland. The company’s four business areas are: jewelry, watches, accessories and fashion. The 1990s was the golden age of Richemont. Its turnover was second only to LVMH Group, with annual sales of more than 4 billion U.S. dollars. According to Rupert, ‘the company is like standing in an elevator, you are standing It will continue to rise without moving. ‘But the good times did not last long. In 2002, Lifeng’s problems were piled up, operating costs were out of control, and funding problems in turn held back product innovation. Faced with numerous problems, Rupert began a radical reform. Under his leadership, the company reversed its dilemma within two years. Vacheron Constantin, Baume & Mercier, Jaeger-LeCoultre, Lange, Cartier, Panerai, IWC, Piaget, Van Cleef & Arpels, Montblanc and Roger Dolby are all watch brands under Richemont.

   As a large group specializing in luxury goods, in recent years, the high profits and development space of watches have attracted Richemont to increase its investment. Although it has the technical support of Jaeger-LeCoultre, Piaget and German Lange movements, it still meets Can’t meet its huge movement demand, some watch brands still have to rely on outsourced ETA and other basic movements to maintain production balance. With the popularization of watch knowledge, the movement has become a hot topic for consumers. The use of high-quality movements to drive the development of the industry has become a difficult problem for the group to solve. As a leading group, it is constantly working on movement technology. Pioneer, innovate, and consolidate your reputation to lay a solid foundation for high-end talent and technology.

LVMH world’s top luxury company

   When it comes to Swiss watches, Moët Hennessy-Louis Vuitton Group is definitely indispensable. Although it is a French company, it has an inextricable relationship with Swiss watchmaking. Many of its brands like Tag Heuer and Zenith Shi and Hublot all come from pure Swiss origin. LVMH’s full name, Louis Vuitton Moët Hennessy Group, is a large-scale luxury production and marketing group that combines the top fashion and leather manufacturer Louis Vuitton and the first-class liquor producer Moët Hennessy. At present, the group ranks first in the world in terms of sales, market value, and influence.

   The brand stems from the merger of several well-known companies. In 1981, Moët & Chandon and Hennessy merged to form the Moët & Hennessy Wine Group. In 1987, the company merged with Louis Vuitton to form the LVMH (Louis Vuitton Moët & Hennessy) Group, the predecessor of the current luxury empire. Subsequently, the group continued to expand, acquired many other luxury brands through capital operations, and gradually established a hegemonic position in the field of high-end goods manufacturing, becoming the world’s number one luxury goods group.


Swatch Group The world’s largest watch manufacturer and distributor

   In 1983, when the Swiss watchmaking industry was facing the most severe crisis, Nicholas Hayek established the SMH (Swiss Corporation for Microelectronics and Watchmaking Industries Ltd) through the merger and acquisition of two closed watchmaking companies in Switzerland-ASUAG and SSIH. .—— Swiss Microelectronics Technology and Watch Co., Ltd.). Under his leadership, the company has become a global leader in watchmaking in just five years. In 1998, the company was renamed the Swatch Group.

Omega watches

   The name Swatch is often misunderstood as an abbreviation of the words ‘Swiss’ and ‘Watch’. However, the chairman of the Swatch Group, Nicholas G. Hayek confirmed that the initial Swatch stands for ‘Second Watch’, a new watch represented by leisure, entertainment and accessories. A new generation of watches introduced by the concept. The Swatch Group is currently the world’s largest watch manufacturer with several well-known watch brands, such as Swatch, Omega, Jacques Dro, original German Glashütte, as well as the tourbillon ancestral treasure, Tissot and Mido Are its well-known brands.

Breguet watch

   As the manufacturer and supplier of most Swiss watch heart blank movements, ETA SA is one of the brands under the name of Swatch. After being adjusted, polished, improved or modified, ETA movements are used in a large number of primary or secondary brands. It is among the intermediate watches. Among them, ETA2824-2, ETA 2892-A2 and ETA 7750 are the most widely used ETA movements. Not only is it used by its watch brands, but its movement is also used in watches of mid- to high-end brands such as IWC, Oris, TAG Heuer and Tudor.

Kering Group 3rd largest luxury goods group in the world

   The development of the Kering Group has begun since the official establishment of the French Pinault company founded by Francois Pinault. From wood trading to building materials, from being famous to being known to everyone, after many years of development, Kering Group has developed into the world’s third largest luxury goods group. In addition, its products are also involved in many industries such as sports and lifestyle products and retail. Currently Kering Group has many brands covering more than 120 countries around the world.

Girard Perregaux

   In July 2011, Kering controlled the Swiss watch company Suofeng Group, which owns the famous Girard Perregaux watches. (Before May 18, 2005, the former name was Binuo-Spring-Leidu Group, and later changed its name to PPR Group) Francois-Henri Pinault announced on March 22, 2013 that the group name was changed to Kering. The new name was approved at the annual general meeting on June 18, 2013. The main business direction of the Kering Group is: The luxury goods business consists of brands that design, manufacture and sell luxury products, especially in the leather goods, ready-to-wear, watches and jewelry sectors. Among them, watch brands include: Gucci, Athens and other famous brands.

Athens Watch

The Rise of the Fifth Force: Independent Watchmaking

Patek Philippe Watch

   In order to make the watch industry “slow down and improve the quality” from the mechanical assembly line, show the watch’s top mechanical technology. Fifth force isolated from these groups: Independent watchmaking is gradually entering people’s attention. Their watchmaking technology is the top part of the top, and it is also the top brands in the watch circle. Patek Philippe, Parmigiani, Frank Mueller, RM, etc. Some of these brands’ watch products can be described as ‘valuable.’ The reason is obvious. First, the number of such watches is limited and precious. Second, it has a unique personality and technology, which is very collectible. value.

Richard Mill Dragon and Tiger Watch

   Independent watchmakers are characterized by brand-new ideas in the movement and function of the movement, including unique designs of layout and appearance. Each person must independently design, process, assemble and adjust a watch or clock to complete a new concept of work. Therefore, independent Watchmakers’ craftsmanship standards are often higher than ordinary ‘industry standards’. Value is just one aspect of watchmaking craftsmanship. It is more a demonstration of watchmaker’s own efforts and expressing the compatibility of emotions and craftsmanship. It makes people feel that manipulator craftsmanship is more than just a cold time machine. The soulful work of watchmakers is full of special styles of watchmakers. Watch parts are polished by smart hands, and the workmanship and energy consumed are far beyond those of mechanized watches. I personally feel that their prices are too high, and they can only serve the super rich and the top upper class. It is more difficult to land.


Summary: The formation of the five backbones also means that the Kingdom of Time is becoming more and more perfect. Although their commercial friction is not short, once the system is constituted, they will “perform their respective duties”. A watch may go through the hands of different brands, as mentioned earlier: FP often makes movements for top brands; Five watch factories under the Santos Family Foundation that produce parts for many other brands; ETA movements, which are the heart of a large number of Swiss watches, and more. As large as the watch as a whole, the screws in the movement are not necessarily produced by a factory. Although the three major groups are independent, they often communicate with each other. This division of labor has also promoted the development of Swiss watchmaking, making the Kingdom of Time a step forward, and the watchmaking industry has flourished and solidified.