On November 4, 2012, the 2012 World Championships-HSBC Championship (WGC-HSBC Golf Champions) ended passionately at Guanlan Lake Orsala Chabao Stadium. Rolex, the world’s leading wristwatch that has been working closely with golf, has continued to participate as a sponsor and official timer this time, working with a group of top golfers to witness the glorious moments of Asia’s top golf championships. Rolex ambassadors Phil Mickelson, Martin Kaymer, Luke Donald, Liang Wenchong, etc. all demonstrated the pursuit of ultimate excellence shared with Rolex in the competition. Exemplary spirit.
Rolex spokesperson Adam Scott at the 2012 HSBC Championship
The HSBC Championship is one of the four World Golf Championships. It is certified and organized by the International Golf Professional Tour Federation Operation Committee. It began in 2005 and was upgraded to the World Golf Championship in 2009. Since its inception, it has an international championship. Rolex ambassador Mickelson won the championship twice in 2007 and 2009, while German player Martin Kemer was the 2011 champion.
Rolex and golf
Rolex is proud to be a major sponsor of top golf tournaments, players and organizations.
Rolex’s partnership with golf dates back to the early twentieth century, when Hans Wilsdorf, a visionary and entrepreneurial entrepreneur, founded Rolex. In a time when pocket watches were gaining popularity, Mr. Wilsdorf foresaw the importance of providing precision watches for the increasingly mobile public, and this goal also brought him serious challenges.
Rolex spokesperson Liang Wenchong at the 2012 HSBC Championship
In 1910, Rolex watches were awarded the Swiss Precision Certificate from the Official Watch Rating Centre in Biel, the first time the center has granted such a certificate to a watch. In 1926, Rolex invented the world’s first precision chronograph waterproof watch-the Rolex Oyster. To confirm its water resistance, Mr. Wilsdorf wore an oyster watch on the wrist of swimmer Mercedes Gleitze, which was on October 27, 1927. Successfully crossed the English Channel. The Rolex on her wrist has stood the test of water for ten hours and has always maintained perfect operation, making this young British woman the first spokesperson for the Rolex brand-witnessing the perfect performance of Rolex watches.
Rolex invented the patented technology in 1931-the world’s first automatic winding mechanism with a constant-motion oscillating weight. This is the original prototype of the contemporary watch automatic winding technology.
Under Wilsdorf’s leadership, Rolex continues to conduct public testing of its products. Whether on the ground, in the air, in the depths of the ocean, or at the highest point of Mount Everest, Rolex products show in various extreme cases. Outstanding timing function and reliability. Rolex, who has created many historical innovations with mankind, has finally become a trusted model of timekeeping, known worldwide for precision, sturdiness and reliability.
At the same time, Rolex and its products continue to advance without interrupting the pursuit of perfection. On the way, Rolex watches, which use only top materials and are designed by industry leaders, have become a symbol of elegance and authority.
As the highest-end and most trusted timepiece manufacturer today, Rolex enjoys the reputation of ‘changing the watch manufacturing industry’, and also made Rolex and golfer Arnold Palmer in 1967 a perfect match. This talented American has a special place in the legendary history of golf, not only because of his inherent athleticism and invincibility on the field, but also because he has played a leading role in promoting the development of golf. He and two other Rolex endorsements, Jack Nicklaus and Gary Player, together known as the ‘Big Three of Golf’, have made a contribution to the modernization and global promotion of golf Important contribution.
Since 1967, Rolex has been unique in the field of sports sponsorship, enabling the relationship between Rolex and golf to continue to develop and prosper. Today, Rolex has become a leading sponsor of golf, not only partnering with the world’s best-known top golf associations, but also building relationships with well-known golf professional tours, golf tournaments, and golfers.
For more than three decades, Rolex has been the partner and official timekeeper of The Open Championship, the world’s longest-established golf tournament that has gathered the world’s top golfers. This world-renowned tournament is hosted by The R & A, which oversees the implementation of the official Golf Rules. ‘The Rules’ was developed by the Royal Old Golf Club in St Andrews and has successfully maintained the integrity of golf in its 250-year history of golf. Both Royal Old Golf Club and the Golf Rules have a long-term cooperative relationship with Rolex. This relationship is based on common values and mutual respect, and has promoted the development, organization and popularity of golf worldwide.
Rolex is also a partner of the United States Golf Association (USGA), which is responsible for organizing the famous US Open Championship and managing world-wide golf tournaments with the Royal Old Golf Club to oversee the implementation of the Golf Rules To promote and maintain the development of golf.
Also in the United States, Rolex is a sponsor of the Masters. The Masters is one of the most prestigious tournaments in golf, and it starts every year at the Augusta National Golf Club in Georgia. Like Rolex, the Masters is renowned for its loyalty to traditional values and is the only invitational tournament in a large golf tournament.
In addition to major events, Rolex also sponsors team competitions. The Ryder Cup is a showdown between American and European teams, while the Presidents Cup is played between the US and a team of top players outside Europe. These high-level matches are unique in that none of them has a bonus.
Rolex’s cooperation with men’s golf is also reflected in its official timing of many top championships, such as the World Golf Championships, The Players Championship and Tour Championship. At the same time, Rolex is also the official timekeeper of the PGA Tour, the European Professional Golf Tour and the Asian Tour. Rolex is committed to advancing this great sport and supporting the top amateur events around the world.
In addition, Rolex supports several top golf players. In addition to the top three golfers, Rolex endorsements include American golf legend Tom Watson, as well as Fred Couples and Bernhard Langer, multiple championship champions. Tiger Woods, Phil Mickelson and Retief Goosen, top players Luke Donald, Martin Kaymer , Trevor Immelman, Adam Scott, Paul Casey, Camilo Villegas, KJ Choi ), Jeev Milkha Singh and Liang Wen-Chong; and golf rising stars Jason Day, Dustin Johnson, Matteo Manassero (Matteo Manassero), Rickie Fowler, and Tom Lewis. Rolex also supports Colin Montgomerie and José Maria Olazábal, former and current Ryder Cup captains.
Rolex is the official timekeeper of the Women’s Professional Golf Association (LPGA), and the relationship has been established for more than three decades. In addition, Rolex is the official timekeeper for four major games and the Solheim Cup. Rolex also sponsors prestigious LPGA awards, including the Rolex Player of the Year and the Louise Suggs Rolex Rookie of the Year. Among LPGA Tour players, Rolex and legends Annika Sorenstam and Lorena Ochoa, as well as top golf geniuses Yani Tseng and Vicky Hurst ( Vicky Hurst, Azahara Muñoz, Anna Nordqvist and Alexis Thompson have all established partnerships. In addition, as an enthusiastic partner in golf, Rolex became the title sponsor of the Rolex Women’s World Golf Rankings in 2006, the first World Women’s Golf Ranking.
The unremitting pursuit of excellence and the love of golf have led the world’s leading Swiss watchmaker Rolex to always support the development of this sport. It is precisely the common pursuit of perfection in watchmaking and golf that has contributed to the two. close co-opperation.